Everyone has a desire to seem distinct and stylish in any manner they can discover from the beginning of time. That was necessary because people used to cover themselves with leaves, animal skin, fur, and bark. Then they evolved and clothes were introduced, and "fashionable" clothes became popular. Wait, where are we going? We've come to discuss the "Evolution of Fashion in Pakistan." We weren't intended to go back this far in time. Please accept our apologies!
When we talk about fashion in Pakistan, several famous names from the Pakistani fashion industry come to mind, such Sana Safinaz, Maria. B, Ali Xeeshan, Khadi, Nomi Ansari, and many more. The Pakistani fashion business is well-known across the world because of its amazing fashion designs over time. Of course, this was not always the case with Pakistani fashion. It developed, evolved, and became a tremendous hit.
When Pakistan was established in 1947, fashion was influenced more by Indian and British cultures. That fashion could not be described as "Pakistani fashion." Women used to wear 'Sarees,' which are traditional Indian dresses. Men accompanied themselves in 'pants and shirts.' We were in desperate need of establishing our fashion sector, as well as our own brand.
In the 1960s, Pakistani fashion absorbed what it saw. It was heavily influenced by western fashion. Tighter leggings, mid-calf trousers, bell bottoms, and tighter, shorter kameez were popular. Without being religious, people were happy to experiment with their favourite fashion. Maheen Khan, a fashion icon, debuted during this period. She is the face of Pakistan's fashion industry.I
n the 1970s, the only way for Pakistanis to get the latest fashion concepts was through the country's unique government-run television station. Tanveer Jamshed's most famous fashion company of the 1970s, 'Teejays,' was the first to introduce shalwar and kameez. They made a pitch through TV serials since they were watched by people all throughout the country. That is how the 'National dress' of Pakistan, the shalwar kameez, rose to the pinnacle of the Pakistani fashion industry. It was a watershed moment in the Pakistani fashion industry.
Things were not looking good for Pakistan's fashion sector at the start of the 1980s owing to political squabbles. In 1977, Zia-ul-Haq took over the government and imposed martial law. The rules required rigorous adherence to correct religious attire. His regime's clothing code was a baggy garment with long sleeves and a scarf covering his head.
After Zia-ul-Haq's deaththe Pakistani fashion industry entered a new era.
Maheen Khan received the first-ever Pakistani fashion show. With a twist, 90's fashion was a mash-up of every fashion trend from the '50s through the '80s. Rapunzel-style hair was trimmed into a Bob cut. Matte and metallic makeup was popular. Embroidery became increasingly elaborate and extravagant. As television became popular, there was a strong influence from Bollywood and the Hollywood fashion industry.
Fashion in the 2000s was a little disturbing since it became more about profiteering than producing iconic fashion trends. Chic-fashion was all the rage. Pakistan's first fashion week was held successfully in 2009. Designer collections have taken the stage for all seasons, weddings, Eid, and other celebrations.
Pakistan fashion industry
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